Earica “EP” Parrish is a multidisciplinary artist and visual storyteller who uses photography and the written word to document the people, spaces, and fleeting moments that shape cultural memory. Her work centers on identity and human connection, with a commitment to honoring those who are often overlooked—illuminating the lives of communities that are frequently experienced in real time yet rarely preserved with care.

She holds degrees in journalism and marketing from Syracuse University and a Master’s in Creative Business Leadership from Savannah College of Art and Design. With more than eight years of experience in creative strategy and content production, EP moves fluidly between documentarian and creative director, pairing narrative instinct with strategic clarity to produce images that are both intuitive and intentional.

Her work has been exhibited at Zhou B Art Center, Gallery Guichard, and Chicago Art Department. In her professional career, she’s build campaign strategies and content for brands like Fenty Beauty, CashApp, Diageo, and the NBA.

For EP, artistry is a form of stewardship—an act of noticing, honoring, and keeping record of what matters.


Photo by Han







Portfolio
Event Photography
Fine Art Photography
Brand Strategy & Content



Contact
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Substack

Brand Strategy & Content
001:Brand: Diageo
Role: Strategist
Project: Fluidity is Freedom

New York Fashion Week Partnership
2022

Led strategy and content direction for Diageo’s three-part Fluidity is Freedom series, highlighting the innovative minds behind Private Policy, LUAR, and CHRISHABANA, celebrating self-expression and inclusivity during New York Fashion Week.

 
002:Brand: Diageo
Role: SProject Manager, Content
Project: CÎROC Vodka Spritz Presents: Love it or Leave it with Keke Palmer


Co-creative lead and project manager for a branded series where Keke Palmer weighs in on cultural trends, creating a personality-driven campaign connecting CÎROC Vodka Spritz to conversation and culture.







003:Brand: Diageo
Role: Project Manager, Content
Project: CÎROC Vodka Spritz Launch
Co-creative lead and on-site production support for the launch event sizzle video, capturing the energy of a skate party at Santa Monica Pier that celebrated CÎROC Vodka Spritz as the centerpiece of summer culture.








004:Brand: Diageo
Role: Project Manager, Content
Project: CÎROC Passion Launch
Led creative direction and onsite production for CÎROC’s official launch, designing an immersive, multisensory experience featuring LaQuan Smith (fabric), Richard Ingram (food), Karabo (visual art), DJ Jadaboo & Bryson Tiller (sound), and Kimberly Waters of MUSE (scent).




005:Brand: CashApp
Role: Strategist
Project: CULTURECON

Experiential 
2023
Served as lead strategist for Square/CashApp’s CultureCon activation, creating an immersive experience that highlighted six NYC-based Black businesses and makers and earned coverage in People, Black Enterprise, and Hot 97.