visual artist/strategist/facilitator


(Photo by Han)

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Brand Work
001:

Brand: Diageo
Project: Fluidity is Freedom at New York Fashion Week


Featured in: ADWEEK, ELLE, Interview Magazine, THE CUT, and Yahoo!

Led strategy and content direction for Diageo’s three-part Fluidity is Freedom series, highlighting the innovative minds behind Private Policy, LUAR, and CHRISHABANA, celebrating self-expression and inclusivity during New York Fashion Week.


002:

Brand: Diageo
Project: CÎROC Vodka Spritz Presents: Love it or Leave it with Keke Palmer
Was the co-creative lead and project manager for a branded series where Keke Palmer weighs in on cultural trends, creating a personality-driven campaign connecting CÎROC Vodka Spritz to conversation and culture.

003:
Brand: Diageo
Project: CÎROC Passion Launch
Led creative direction and production for CÎROC’s official launch, designing an immersive, multisensory experience featuring LaQuan Smith (fabric), Richard Ingram (food), Karabo (visual art), DJ Jadaboo & Bryson Tiller (sound), and Kimberly Waters of MUSE (scent).


004:

Brand: Square/CashApp
Project: Small Business Marketplace at CULTURECON NYC

Featured in:  People, Black Enterprise, and Hot 97.
Served as lead creative strategist for Square/CashApp’s CultureCon activation, creating an immersive experience that highlighted six NYC-based Black businesses and makers and earned coverage in People, Black Enterprise, and Hot 97.