Served as project manager, strategist, and co-creative lead for several of CÎROC’s campaigns and experiential launch events.

Scroll to check out some of the project I’ve worked on with the brand

CÎROC Vodka Spritz Presents:
Love It or Leave It
with Keke Palmer

Palmer takes viewers through a series of culturally-relevant topics and decides whether she loves it, or will leave it all the way alone! 

⚡  Watch It Here

CÎROC Vodka Spritz Launch Event

Celebrating the launch of the all-new CÎROC Vodka Spritz. The video took viewers through the experiential footprint where CÎROC Vodka Spritz hosted the ultimate skate party of the year on the iconic Santa Monica Pier in California. 

⚡  Watch It Here

CÎROC Passion Launch Event

 Celebrated the release of the spirits brand’s limited edition flavor, CÎROC Passion. 

The video took viewers through the experiential footprint that explored each of the 5 human senses. Each of the interactive touch points were created by Black designers, makers, and artists: 

TOUCH - Fabric created by fashion designer LaQuan Smith
TASTE - Food offerings made by Celebrity chef Richard Ingram
SIGHT - Vinyl art provided by visual artists Karabo
SOUND - Sound booth audio mix provided by DJ Jadaboo and recording artist Bryson Tiller
SCENT - Custom scents provided by Kimberly Waters of MUSE

⚡  Watch It Here