SQUARE/CASHAPP AT CULTURECON NYC
Small Business Marketplace
Agency: NVE Experience Agency, Inc.
Role: Strategist, Inclusive Marketing
Project Overview: Served as lead strategist to research, ideate, and pitch a branded activation booth concept for Square/CashApp to show up at The Creative Collective NYC’s annual CULTURECON conference. The footprint allowed for attendees to learn more about these small businesses, where the footprint served as a cultural connecting point between locals and attendees.
The Impact: With over 3,000 attendees onsite during the weekend, the six (6) NYC-based Black businesses, entrepreneurs, and makers featured were able to generate over $43K in collective revenue. Featured in People, Black Enterprise, and Hot97.
![]()
![]()
![]()
![]()
![]()
Role: Strategist, Inclusive Marketing
Project Overview: Served as lead strategist to research, ideate, and pitch a branded activation booth concept for Square/CashApp to show up at The Creative Collective NYC’s annual CULTURECON conference. The footprint allowed for attendees to learn more about these small businesses, where the footprint served as a cultural connecting point between locals and attendees.
The Impact: With over 3,000 attendees onsite during the weekend, the six (6) NYC-based Black businesses, entrepreneurs, and makers featured were able to generate over $43K in collective revenue. Featured in People, Black Enterprise, and Hot97.
O