SQUARE/CASHAPP AT CULTURECON NYC

Small Business Marketplace



Agency: NVE Experience Agency, Inc.

Role:
Strategist

Project Overview:
Served as lead strategist to research, ideate, and pitch a branded activation booth concept for Square/CashApp to show up at The Creative Collective NYC’s annual CULTURECON conference. The footprint allowed for attendees to learn more about these small businesses, where the footprint served as a cultural connecting point between locals and attendees.

The Impact: The the six (6) NYC-based Black businesses, entrepreneurs, and makers featured were able to generate over $43K in collective revenue during the two-day conference weekend. Featured in
People, Black Enterprise, and Hot97.



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