Diageo Honors Genderless Fashion at New York Fashion Week and Beyond

Siying Qu, Co-Creative Director of Private Policy NY
📸: @_thaddeus

Agency: NVE Experience Agency, Inc.


Project Overview:
Served as lead strategist and content director for Diageo’s event series Fluidity is Freedom: Diageo Honors Genderless Fashion. This  partnership series highligted cutting edge fashion brands 
Private Policy NY, LUAR by Raul Lopez, and CHRISHABANA with the goal of ensuring inclusivity for all at 2022 New York Fashion Week and beyond. 

The Diageo brands featured throughout the series included Tanqueray Gin, Buchanan’s Whisky, and Smirnoff Pink Lemonade.

The Impact: To date, the event series has garnered over 30MM+ media impressions with placements in ADWEEK, ELLE, Interview Magazine, THE CUT, Yahoo! and more. 

Content Capture: 

  • Click here to watch the NYFW recap for Private Policy and Diageo that I directed to highligh the partnership.
  • Check out the photo gallery below from the New York Fashion Week events with Private Policy NY and LUAR captured by @_thaddeus