CÎROC PASSION LAUNCH EVENT
Agency: NVE Experience Agency, Inc.
Role: Project Manager, Content
Project Overview: Served as the creative lead by developing the creative treatment and providing onsite production support in the development of CÎROC’s official launch party event sizzle. The event itself celebrated the release of the spirits brand’s limited edition flavor, CÎROC Passion. The video took viewers through the experiential footprint that explored each of the 5 human senses.
Each of the interactive touch points were created by Black designers, makers, and artists:
- TOUCH - Fabric created by fashion designer LaQuan Smith
- TASTE - Food offerings made by Celebrity chef Richard Ingram
- SIGHT - Vinyl art provided by visual artists Karabo
- SOUND - Soundbooth audio mix provided by DJ Jadaboo and recording artist Bryson Tiller
- SCENT - Custom scents provided by Kimberly Waters of MUSE
The Impact: The event garnered over 78MM earned media impressions, as well as 5.5MM impressions across social.
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